Content Draft Optimizer: check an article before you publish
Check a draft's title, headings, keyword use, links, images and sentences before you publish.
- Free to use
- Runs in your browser
- No sign-up
Paste your draft to check it
You get a score from our checklist, the fixes to do first, a search result preview, and checks for the title, description, URL, headings, keywords, links, images and long sentences. Or press Try an example.
Want an expert to check this result?
Send it to us in one click. We read it and reply within one business day with what we would fix first.
Embed this tool on your websiteFree. Paste one code; it runs in your visitors' browsers.
Copy this code into a page of your site. The tool sets no cookies and sends nothing your visitors type to us. Change height="760" if it needs more room.
About the Content Draft Optimizer
Paste your draft as plain text, Markdown or HTML, with its main keyword, title, meta description and URL. You get a score from our checklist, the fixes to do first, a search result preview, and checks for the title and description width, repeated words, the URL slug, headings, where your keywords appear, long sentences and paragraphs, alt text, internal and external links and generic link text. Each check says whether it comes from Google's guidance, GOV.UK or our own checklist. Tick Google's people-first questions yourself. It runs in your browser: your draft is not uploaded, and no AI reads or rewrites it.
How it works
-
01
Add the main keyword, title, meta description and URL, then paste the draft. HTML or Markdown from your editor shows headings, links and images too.
-
02
Read the score and do the fixes at the top first. Open "How to fix" on any check for the reason and the steps.
-
03
Tick the people-first questions your draft meets, copy the summary for your writer or editor, and check again after the changes.
Keywords are information, not a target
The tool shows how often each keyword appears and where: the title, main heading, subheadings, description, first 100 words and URL. It never asks for a number. Google's spam policies call repeating the same words or phrases so often that it sounds unnatural keyword stuffing, and its title guidance says there is no reason to have the same words appear multiple times. So the tool flags a keyword repeated within one sentence, in every subheading or in the title.
Where the rules come from
Google's title link and snippet guidance: titles and descriptions have no length limit but are cut to fit the device width, so widths are our measure (about 580 pixels for a title and 920 for a description on desktop). Google's image guidance calls alt text the most important attribute for describing an image, and its link guidance gives "click here" and "read more" as poor link text. Its URL guidance recommends hyphens instead of underscores. Sentences over 25 words and paragraphs over 5 sentences come from GOV.UK's writing guidance.
What this tool cannot do
It reads the text you paste, not your live page, so it cannot see your theme, menus, page speed or how Google has indexed the page. Plain text has no heading levels, links or images, so paste HTML or Markdown for those checks. The score is our checklist, not a Google score: Google does not publish one, and it has no preferred word count. The tool does not judge accuracy, originality or experience; only you and your readers can.
Frequently asked questions
What keyword density should I aim for?
None. Google does not publish a keyword density or a keyword count, and this tool shows keyword use for information only. Google's spam policies describe keyword stuffing as filling a page with keywords in an attempt to manipulate rankings, including repeating the same words or phrases so often that it sounds unnatural. Use the words your readers use, where they fit.
How long should my article be?
As long as it needs to be to answer the reader's question. Google's guidance on helpful content asks: "Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't.)" Its SEO Starter Guide says the length of the content alone does not matter for ranking. The tool shows the word count and reading time for information.
Does heading order matter?
Not for Google Search: Google's SEO Starter Guide says headings in semantic order help screen readers, but for Google Search it does not matter if they are out of order. The tool still flags skipped levels and more than one main heading, because readers and screen readers use them. If your editor adds the post title as the main heading, a missing H1 in the draft is fine.
Should I paste plain text, Markdown or HTML?
HTML or Markdown if you can: copy it from your editor's HTML or code view, if it has one. From HTML the tool reads headings, links, images, lists and tables, and the title and meta description if they are in it. From plain text it reads the words and sentences only, and guesses headings from short lines without a full stop.
Does it work for Hindi and Hinglish drafts?
Yes for words, sentences (the danda counts as a full stop), keywords, headings, links and the URL. It also warns when the title is in a different script from the text: Google asks for titles in the same language and writing system as the page, and its own example is a Hindi page with a Hindi title. The GOV.UK sentence and paragraph limits were written for English, so treat them as a rough guide in Hindi.
Related reading
Want help with your content?
Tell us about your site and what your articles and pages should bring in. We reply within one business day.
Talk to us Our service: Content and blog SEOMore content writing tools
All content writing tools- Title, Meta Description and URL Slug Writer Titles, meta descriptions and URL slugs from your own words, with pixel widths and a Google preview.
- Internal Link Suggester Find where a new article should link to your other pages, and which older pages should link to it.
- Table of Contents Generator Build a table of contents with jump links, add heading ids and check your heading outline.
- Comparison Table Builder Turn 2 to 6 plans or products into an accessible comparison table in HTML or Markdown, with checks.
Want us to fix what the tool found?
Tell us about your business and what you want to grow. We reply within one business day with next steps, not a sales script.
- A reply within one business day
- A quick look at your site and search visibility before we talk
- Your details are only used to answer your enquiry