Editing Feedback Builder: clear, kind notes for your writers
Rate a draft on ten areas and get a kind, clear note for the writer, a rubric score and a revision checklist.
- Free to use
- Runs in your browser
- No sign-up
Your feedback note appears here
Rate the areas above and add your notes, or try the example: an editor's notes on a dental clinic's article.
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About the Editing Feedback Builder
For editors and agencies who review other people's writing. Rate a draft on ten areas, from following the brief and getting the facts right to links, claims and spelling, as Good, Needs work or Redo, with a note on each, then add what worked and the three fixes that matter most. You get a feedback note for the writer that leads with what worked and puts the biggest fixes first, a score on our weighted rubric, a revision checklist the writer can tick, and a log of rounds saved in your browser that shows what improved from one draft to the next. Fixed templates arrange your own words; the tool does not use AI, and your notes stay in your browser.
How it works
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01
Type the title of the piece, the writer's name, your name, the brief link, the round and when the next draft is due, and pick a warm or direct tone.
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02
Rate each of the ten areas Good, Needs work, Redo or Not checked, and add a short note where you can. Then list what worked and your top three fixes.
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03
Read the note, change anything that does not sound like you, and copy, print or download it. Save the round to the log, and rate the next draft as round 2 to see what improved.
How the score works
Each area has a weight out of 100: following the brief and accuracy 15 each; structure, readability, tone, SEO basics, claims and spelling 10 each; links and images 5 each. Good earns the full weight, Needs work half and Redo nothing. Areas you leave on Not checked are left out and the rest is scaled to 100. A score of 85 or more is ready after small fixes, 60 to 84 needs one more round, and below 60 needs major rework, but any Redo keeps a draft out of the top band, and a Redo on the brief or on accuracy means major rework. The weights and bands are ours; change how you read them to suit your team.
How the note is written
The note thanks the writer, gives your verdict in one line, lists what worked, then your top three fixes, then every area you rated, worst first, in your own words. Where you leave a note empty, a short template line for that rating fills the gap, and you can ask the note to name the free DigitalSnot tool that helps with each fix, such as the Readability Checker or the Claims and Sources Checker. The warm tone asks and thanks; the direct tone is shorter. The revision checklist repeats the fixes as tick boxes for the writer.
What this tool cannot do
It does not read the draft or check it for you: every rating and note is your judgement, and the template lines are general. Use the linked tools to check readability, claims, links or SEO basics in the draft itself. The rounds log and the ticks are kept in this browser only, by piece title, so they do not reach the writer or your other devices: send the note and the checklist by email or your task tool.
Frequently asked questions
How do I give a writer feedback that is kind but clear?
Start with what worked, so the writer knows what to keep. Then give no more than three fixes that matter most, in the order they matter, and say what good looks like rather than only what is wrong. Rate each area so the writer sees where the draft stands. The tool builds the note in that order from your ratings and notes.
What should an editor check in a blog post?
Our checklist covers ten areas: the brief, accuracy and sources, structure and headings, readability, tone and the style guide, SEO basics, links, images and alt text, claims, and spelling and grammar. You can leave any area on Not checked if it is not your job on this piece, and it is left out of the score.
Is the score a Google or industry standard?
No. It is our own weighted rubric, built to show the writer where the draft stands and what to fix first. The weights and bands are shown in the tool so the writer can see how the number was reached. A high score here does not mean a page will rank.
How do I track feedback over several rounds?
After you rate a draft, save the round to the log. When the next draft comes in, change the round to 2, rate it again and save it. The log shows each round's score and which areas got better or worse. It is kept in this browser only, by piece title, and holds your ratings, not your notes.
Does the tool use AI to write the feedback?
No. The note is built from fixed templates around your own ratings and notes. Where you leave a note empty, a short template line for that rating is used. Read the note before you send it and change anything that does not sound like you.
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