Case Study Builder: turn a client project into a case study
Turn a client project into a case study with sourced results, an approved quote and short social posts.
- Free to use
- Runs in your browser
- No sign-up
Start with the client and one result
The case study, short posts for LinkedIn and X, and the checks appear here as you type.
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Embed this tool on your websiteFree. Paste one code; it runs in your visitors' browsers.
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About the Case Study Builder
Type what the client needed, what you did and the results, each with its period and source, and add the client's quote if they approved it. You get a case study in the usual order (summary, challenge, what you did, results, quote, what you would do differently, next steps) to copy as text, Markdown or HTML or to print, short posts for LinkedIn and X, and checks for missing sources, permission and guaranteed results. It runs in your browser and writes nothing new: every line comes from what you type and fixed templates, not AI.
How it works
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01
Type your business, what you provided and the client. Tick the permission box only if the client agreed in writing to be named; until then they are described by business type and city.
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02
Add the problem, your steps and up to four results, each with a before and after figure, the period and the record it comes from. Add the client's quote once they have approved the words.
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03
Fix what the checks flag, then copy the case study as text, Markdown or HTML, download or print it, or copy the LinkedIn and X posts.
What makes a case study believable
Real figures with dates and sources, the client's own words and concrete steps. ASCI's Code asks that claims of fact can be substantiated, and that an ad does not refer to a person or firm without their permission to gain an unjustified advantage. A testimonial must reflect the person's genuine, reasonably current opinion. So each result here carries its period and source, and the client's name and quote stay out until you tick that they agreed.
Results are not promises
One client's result is not a guarantee for the next. Under the Consumer Protection Act, 2019, an advertisement that gives a false guarantee is misleading, and the CCPA's guidelines for the coaching sector bar claims such as 100% selection. The tool flags words such as "guaranteed" and "100%", adds an optional line that results vary, and can round figures so they never overstate (our suggestion).
What this tool cannot do
It cannot check that your figures are true or that you have the client's permission: it only arranges what you type. It does not write new sentences, so the summary and posts need a person's read. It is not legal advice. Do not add review markup for the client's quote: Google does not show review stars for reviews a business controls about itself, which it calls self-serving reviews.
Frequently asked questions
What should a case study include?
A short summary, the client's problem, what you did step by step, the results with their numbers, period and source, a quote from the client, and what happens next. An honest lesson, what you would do differently, makes the rest easier to believe. This tool builds them in that order.
Do I need my client's permission to name them?
Get it in writing before you publish. ASCI's Code says an advertisement must not refer to a person, firm or institution without their permission in a way that gives the advertiser an unjustified advantage or brings them into disrepute, and the advertiser must show the permission if ASCI asks. Without permission, describe the client by business type and city, as this tool does.
Can I add review stars to my case study page?
Not from your own client quotes. Google's review snippet guidelines say that when a business controls the reviews about itself, its pages with LocalBusiness or Organization markup are not eligible for review stars, even when the reviews come through an embedded widget. Google also asks for no fake reviews and no reviews given for a benefit that is not clearly disclosed.
The client got a discount for taking part. Should I say so?
Yes. ASCI's guidelines ask for a material connection, such as a discount, a gift or free work, to be disclosed clearly, and Google's review guidelines rule out reviews given for a benefit that is not disclosed. Choose "Yes" under the quote and write what they received; the tool shows it with the quote.
Can I show results as percentages?
Yes, with the numbers behind them. "22% of 140 orders" tells readers more than "22%" alone, and a big percentage from a small starting number can mislead. When both figures are numbers, the tool works out the change for you, and the rounded option never overstates it.
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