Google Trends Topic Finder: when to publish and what to write next
Open your Google Trends CSV files to see peak months, when to publish, rising topic ideas and top states.
- Free to use
- Runs in your browser
- No sign-up
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Drop the CSV files you downloaded from Google Trends, or try the example: made-up files for "dry fruit gift box" in India.
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About the Google Trends Topic Finder
Download the Interest over time, Related queries and Interest by subregion files from Google Trends and drop them here, one or all three. You get the months when interest peaks and dips, averaged over the years in the file, a chart of interest over time, the year-on-year change, the dates to publish new pages and update old ones before the next peak, rising queries turned into topic ideas with working titles, top queries grouped by shared words, and the Indian states with the most interest. It runs in your browser with plain maths and fixed rules: the files are not uploaded, the tool does not contact Google, and it does not use AI.
How it works
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01
In Google Trends, search for your topic, choose India or your state and a time range of at least two years, then select Download at the top right of each chart you want.
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02
Drop the CSV files here, or paste their text. If the file compares several terms, choose the one to plan for, and pick how many weeks before the season you want new pages live.
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03
Read the peak months, the publish and update dates and the topic ideas, then copy the plan or download it as a CSV for your editorial calendar.
How the season is worked out
Weekly numbers are first turned into monthly averages: a week counts in the month of its middle day. The months are then cut into 12-month stretches, counted back from the latest month, and each month is compared with the average of its own stretch. Those ratios are averaged for each month of the year. A month 10% or more above the average month is in the high season, and a peak 50% above average is a strong season. These rules are our measure, shown so you can judge them, and comparing each month with its own year means a topic that grows every year does not make the latest months look like the peak.
What Trends numbers mean
Google Trends does not show how many people searched. It divides each point by all searches in that place and time and scales the result from 0 to 100, so the highest point in a file is 100 and 50 means half as popular. It uses a sample of Google searches, shows terms with low search volume as 0, and a state with a higher number has a larger share of its own searches going to your term, not necessarily more searches. Rising queries grew the most against the period before; Breakout means growth of more than 5000%.
What this tool cannot do
It cannot tell you how many searches a topic gets, or compare numbers from two different Trends files, because each file has its own scale. It only reads the files you give it, so it knows nothing about your competitors or your rankings. The page types and working titles for rising queries come from the words in each query and our templates, so read them as starting points. The publish lead times are our suggestion, not a Google rule, and festival dates come from our Seasonal Content Calendar data, which covers the coming year only.
Frequently asked questions
Are Google Trends numbers search volumes?
No. Google says Trends divides each data point by the total searches of the place and time it represents, then scales the results from 0 to 100. A 100 is the highest point in your chosen time and place, not a number of searches. For search numbers, Keyword Planner in Google Ads shows average monthly searches.
What does "Breakout" mean in Google Trends?
In the Rising part of related queries, each query shows how much it grew against the previous time period. Trends Help says that when you see "Breakout" instead of a percentage, the query grew by more than 5000%. Such queries are often new, so check that the rise lasts before you plan a long article around one.
Which time range should I download?
At least two years, such as Past 5 years, so the tool can average each month over several years. With less than 12 months it can still draw the chart and read the related queries and states, but it cannot work out a season. Use the same place and time range for all three files.
Should I choose a search term or a topic in Trends?
A search term counts only the words you typed. A topic groups searches for the same idea in any language, so it can include searches in Hindi as well as English. Choose the topic when you want all of them counted, and the search term when the exact wording matters, for example for a page title.
How early should I publish seasonal content?
Google does not give a number. Our suggestion is to have new pages live about 8 weeks before the high season starts, and to update existing pages about 4 weeks before, so they are live, linked from your other pages and ready before searches rise. You can change the lead time in the tool.
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