Content SEO that answers what your buyers search for
Our content SEO services cover keyword research, a clear plan and articles written with sources and real expertise, so your blog brings in readers who become enquiries.
Get a proposalProblems we fix
Most blogs struggle for the same few reasons.
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Writing without keyword research
Topics chosen by guesswork, so posts answer questions nobody is searching for.
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Thin or generic articles
Short posts that repeat what every other site says and add nothing new.
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No internal links
Articles sit alone instead of supporting your service pages and each other.
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Inconsistent publishing
Bursts of posts followed by months of silence.
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Outdated content
Old posts with wrong facts or dates that slowly lose their rankings.
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No clear next step
Readers arrive, learn something, and leave without contacting you.
What is included
A content programme that is planned, written, published and kept up to date.
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Keyword research
Search terms grouped by intent, difficulty and value to your business.
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90-day content plan
Topic clusters, publishing dates and which page targets which keyword.
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Article writing
Researched articles with clear structure, sources, FAQs and internal links.
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Your expertise included
A short interview with your team adds real examples and first-hand experience.
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Content refresh
Older posts updated with current information and a better structure.
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Images and formatting
Tables, diagrams and alt text that make articles easier to read and scan.
Research before writing
Every content plan starts with research: what your buyers search for, why they search for it, and what is already ranking. We group keywords by search intent so each article has one clear job, and prioritise topics that are close to a buying decision.
You approve the plan before any writing starts.
- Keywords grouped by intent: learn, compare or buy
- Priority based on business value, not only search volume
- Gaps where competitors have content and you do not
- One main keyword per page, so your pages do not compete
From keyword to published article
How one keyword becomes a planned, written and linked article.
What is content SEO?
Content SEO is the planning, writing and updating of web content so that it matches what people search for and answers their questions well. It combines keyword research, topic planning, clear writing and internal linking.
Why topic clusters work
Instead of isolated posts, we build a main guide on each core topic and link it to shorter articles that answer related questions. This helps readers find what they need and helps search engines understand what your site is an authority on.
Who is it for?
- Businesses with a blog that gets little traffic
- Expert firms that want to show their knowledge without writing every post themselves
- Sites with older content that has slipped in rankings
How we write
Each article starts with a brief: the reader, the question, the search intent and the sources. We answer the main question in the first lines, then add detail, examples and data. Before anything is published it is edited for accuracy, clarity and tone, and checked against your brand voice.
What makes content trustworthy
Search engines and readers look for signs of real expertise: a named author, first-hand examples, sources for facts and a recent review date. A few minutes with your team for each article adds the experience that generic content lacks, and we handle the rest.
How it works
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1
Research
We find the questions and keywords that matter to your buyers.
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2
Plan
You approve a 90-day plan of topics, titles and publishing dates.
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3
Write
We write each article and add your team's answers to a few short questions.
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4
Publish and refresh
Articles go live with links and schema, and older posts are updated on a schedule.
Topic clusters that support each other
We organise content into clusters: a main guide on each core topic, linked to shorter articles that answer related questions, and to the service pages where readers can take the next step.
This structure helps readers find what they need and shows search engines which topics your site covers in depth.
- A pillar guide for each core topic
- Supporting articles for specific questions
- Links to service pages and case studies
- Regular refreshes to keep everything current
What you get every month
A steady, planned flow of useful content.
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Updated content plan
The next topics, titles and target keywords, ready for your approval.
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Researched articles
Written, edited and fact-checked, with sources and FAQs.
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Images and formatting
Tables, diagrams, alt text and a share image for each article.
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Internal linking
New articles linked from and to the right existing pages.
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Content refreshes
Older posts updated with current information.
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Performance report
Which articles bring traffic and enquiries, and what to write next.
Plans and prices
Researched, edited and fact-checked articles every month, planned around what your buyers search for.
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Starter
Getting a blog started properly.
₹12,000 a month
- Keyword research and a 90-day content plan
- 2 researched articles a month
- Images, formatting and internal links
- Monthly performance report
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Recommended
Growth
Building authority in your topic month by month.
₹22,000 a month
- 4 researched articles a month
- 1 older post refreshed each month
- Your team's expertise added from short interviews
- Report on traffic and enquiries from each article
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Advanced
Sites that publish often and cover several topics.
₹40,000 a month
- 8 researched articles a month
- 3 older posts refreshed each month
- Topic clusters planned for each service
- A share image for every article
Prices are in Indian rupees and do not include GST. The exact scope, timeline and any minimum term are agreed in writing before work starts.
Not sure which plan fits? Start with a free auditGet a content plan for your business
Tell us who your buyers are and we will suggest the first topics worth writing about.
Guides and articles on content and blog SEO
YouTube SEO for AI answers: get your videos cited
Which topics deserve a video, and how to write titles, chapters and transcripts, embed videos on your site and measure citations in AI Overviews and ChatGPT.
Topical authority: plan content clusters for Google and AI
What Google has actually said about topical authority, plus a cluster worksheet, a "worth writing" test and linking rules that avoid thin pages and scaled conte...
E-E-A-T (EEAT) for small businesses: how to show experience and trust
Told to "improve E-E-A-T" after a ranking drop? What Google actually says, plus a page-by-page audit to prove real experience, expertise and trust on a small bu...
Service page vs blog post: matching each keyword to the right page
Some keywords need a service page, others need a blog post. Here is how to read search intent and the results page so every keyword lands on the right type of p...
How much do SEO services cost in India? What you are paying for
SEO pricing in India varies widely because the work varies widely. Here is how the pricing models work, what drives cost and how to spot a proposal that will co...
Free tools to start with
All free toolsCheck where you stand before you talk to us. These run on your own pages or the details you type in.
- Content Brief Builder Turn a keyword and the top pages' headings into a writer's brief with an outline, questions and links.
- Competitor Content Gap Finder Find the topics and formats competitors cover that you do not.
- Topic Cluster and Pillar Page Planner Group keywords into a pillar page and cluster pages, with URLs and the internal links between them.
- Search Intent Checker Paste the top 10 results for a keyword and see what searchers want and which page to make.
- Content Refresh Planner Find pages losing clicks in Search Console, ranked by clicks lost, with an action and a refresh checklist.
- SEO Keyword Cannibalization Checker Find searches where two or more of your pages compete, and whether to merge, redirect or link them.
Frequently asked questions
How many articles do I need each month?
Quality matters more than volume. Most businesses do well with two to four well-researched articles a month, plus refreshing older posts.
Who writes the articles?
We research and write them. A short interview or a few written answers from your team adds the first-hand experience that makes content trustworthy.
Do you use AI to write content?
We use AI tools for research and drafting, and every article is checked, edited and fact-checked before it is published. We never publish unreviewed AI text or invent experience.
How long until content brings traffic?
New articles usually take a few months to reach their potential. Refreshing existing posts can show results sooner.
Can you upload the articles to my website?
Yes. We can publish directly to your CMS with images, links and schema, or send ready-to-paste documents.
How long should a blog post be?
As long as it needs to be to answer the question well. Some topics need a short, direct answer; others need a detailed guide. We decide the length from the search intent and what already ranks.
Can you write in our brand voice?
Yes. We create a short voice guide from your existing content and feedback, and apply it to every article.
Do you write for other languages?
Our main content is in English. If you need another language, ask us and we will tell you honestly whether we can deliver it to the same standard.