66 free tools, no sign-in
Free Google Ads tools
Tools for every part of a Google Ads account: find wasted spend in your search terms and AI Max searches, test match types and fix negative keyword conflicts, write ads and assets that pass review, pick a bid strategy and plan locations, build campaigns for Google Ads Editor, check your tag, conversion goals, ad links, offline conversions and product feed, audit the account, read Quality Score, impression share and the hours that convert, pace your budget, work out your true ROAS and conversion lag, read experiment results, and turn your exports into a report or a proposal. None of them sign in to your Google Ads account.
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Keywords and competitors
Search terms, AI Max searches, match types, negatives, overlaps, Hinglish keywords and the advertisers you compete with.
- Free tool digitalsnot.com › tools › google-ads-search-terms-analyzer Google Ads Search Terms Analyzer Upload a search terms report to find wasted spend, n-gram patterns and safe negative keywords. You need: Search terms report
- Free tool digitalsnot.com › tools › keyword-grouper Keyword Theme Grouper Turn a keyword list into themed ad groups, Performance Max search themes and negatives. You need: A keyword list
- Free tool digitalsnot.com › tools › competitor-ad-analyzer Competitor Ad Analyzer Paste competitors' search ads to see who says what, the angles nobody uses and headline ideas. You need: Ad text you copy
- Free tool digitalsnot.com › tools › negative-keyword-conflict-checker Negative Keyword Conflict Checker Find negative keywords that block your own keywords, fix them by level and add starter lists for India. You need: Keywords and negatives
- Free tool digitalsnot.com › tools › keyword-match-type-simulator Keyword Match Type Simulator Test broad, "phrase" and [exact] keywords and negatives against the searches people might type. You need: Keywords and searches
- Free tool digitalsnot.com › tools › ai-max-search-terms-analyzer AI Max Search Terms Analyzer See what AI Max spends on, the new searches worth keeping, the waste to block and the pages to exclude. You need: AI Max search terms report
- Free tool digitalsnot.com › tools › auction-insights-analyzer Auction Insights Analyzer See your closest rivals in Google Ads, who is new and who is gaining on you, from auction insights. You need: Auction insights report
- Free tool digitalsnot.com › tools › keyword-cannibalization-finder Keyword Cannibalization Finder Find searches that show ads from more than one ad group, and duplicate keywords, with the fixes. You need: Search terms report
- Free tool digitalsnot.com › tools › hinglish-keyword-expander Hinglish Keyword Expander Turn English service keywords into Hinglish, Hindi and misspelt keyword ideas and negatives to test. You need: Your keywords
Plan and build campaigns
Set budgets, bids, lead and customer values, locations and audiences, plan forecasts and sales, build campaigns and tag links.
- Free tool digitalsnot.com › tools › google-ads-url-builder UTM and ValueTrack URL Builder Build a final URL suffix and tracking template with UTM tags and ValueTrack parameters. You need: A landing page address
- Free tool digitalsnot.com › tools › google-ads-budget-calculator Google Ads Budget Calculator Work out your target CPA or ROAS, max CPC and the monthly and daily budget, with GST. You need: Your sales numbers
- Free tool digitalsnot.com › tools › google-ads-editor-bulk-builder Google Ads Editor Bulk Builder Build a Search campaign from services and places, with keywords and ads checked, as a Google Ads Editor CSV. You need: Services and places
- Free tool digitalsnot.com › tools › google-ads-bid-strategy-selector Bid Strategy Selector Answer a few questions and get the bid strategy to use, the target to set and what to watch first. You need: A few answers
- Free tool digitalsnot.com › tools › google-ads-lead-value-calculator Lead Value Calculator Work out what each kind of lead is worth, the conversion value to set and what you can pay per lead. You need: Your sales numbers
- Free tool digitalsnot.com › tools › google-ads-location-planner Location Targeting Planner Plan a radius or list of areas, exclusions and the location option for a local business's Google Ads. You need: Your city and areas
- Free tool digitalsnot.com › tools › google-ads-sale-event-planner Sale Event Planner Plan a Diwali or end-of-season sale: dated steps, sale-day budget with GST and the seasonality adjustment. You need: Your sale dates and numbers
- Free tool digitalsnot.com › tools › placement-exclusion-builder Placement Exclusion Builder Turn your placement report into an exclusion list: apps, games, kids' channels and sites that waste spend. You need: Placement report
- Free tool digitalsnot.com › tools › new-customer-value-calculator New Customer Value Calculator Work out the extra value for new customers in Google Ads, its effect on ROAS and the target to use. You need: Customer value numbers
- Free tool digitalsnot.com › tools › keyword-planner-forecast-planner Keyword Planner Forecast to Budget Plan Turn a Keyword Planner forecast into a monthly plan: budget with GST, leads and which keywords to keep. You need: Keyword Planner forecast export
- Free tool digitalsnot.com › tools › remarketing-audience-planner Remarketing Audience Planner Plan remarketing segments with durations, size checks, Customer Match rules and policy limits. You need: A few answers
- Free tool digitalsnot.com › tools › local-campaign-launch-wizard Local Campaign Launch Wizard Answer four steps and get a full plan for your first local Search campaign, with an Editor file. You need: Your business, services and areas
Ads and assets
Write ads, assets and lead forms that pass review, check landing pages and Demand Gen creatives, find the weak ones and get ready for AI Overviews.
- Free tool digitalsnot.com › tools › google-ads-ad-copy-checker Google Ads Ad Copy Checker Write RSAs and Performance Max text with live counts, a preview, policy flags and an Editor CSV. You need: Your ad text
- Free tool digitalsnot.com › tools › google-ads-policy-checker Google Ads Policy Pre-check Find capitals, symbols, phone numbers and claims in your ad text that may get it disapproved. You need: Your ad text
- Free tool digitalsnot.com › tools › landing-page-message-match Landing Page Message-Match Checker Check that a landing page matches the keyword, the ad text and its offer, side by side. You need: Ad text and page address
- Free tool digitalsnot.com › tools › performance-max-asset-checker Performance Max Asset Checker Check headlines, images, logos and videos against Performance Max specs before you build the asset group. You need: Asset group text and images
- Free tool digitalsnot.com › tools › google-ads-assets-builder Google Ads Assets Builder Write sitelinks, callouts, snippets, prices, promotions and call assets with live counts and checks. You need: Business details
- Free tool digitalsnot.com › tools › rsa-asset-performance-analyzer RSA Asset Performance Analyzer Rank responsive search ad headlines and descriptions from your asset report: keep, test or replace. You need: Assets report
- Free tool digitalsnot.com › tools › ai-overviews-ads-readiness-checker AI Overviews and AI Mode Ads Readiness Checker See if your campaigns can show ads in AI Overviews and AI Mode, and what to change first. You need: A few answers
- Free tool digitalsnot.com › tools › lead-form-asset-builder Lead Form Asset Builder Plan a Google Ads lead form: preview, character counts, question and policy checks, and build steps. You need: Your form questions
- Free tool digitalsnot.com › tools › google-ads-assets-performance-analyzer Assets Performance Analyzer Check sitelinks, callouts, snippets and images from your assets report: what to fix, replace or add. You need: Assets report
- Free tool digitalsnot.com › tools › ads-landing-page-checklist Landing Page Checklist for Ads Check the page your ads send people to against Google's policies, its guidance and our conversion checklist. You need: A few answers about your page
- Free tool digitalsnot.com › tools › demand-gen-creative-checker Demand Gen Creative Checker Check a Demand Gen ad's text, images, logo, videos and carousel cards against Google's specs. You need: Your images, videos and text
Tracking and feeds
Check the Google tag, goals, calls, WhatsApp leads, offline imports, Customer Match lists, ad links, product titles and your feed.
- Free tool digitalsnot.com › tools › enhanced-conversions-csv-formatter Enhanced Conversions for Leads CSV Formatter Turn a CRM export into a hashed enhanced conversions for leads upload file, in your browser. You need: Leads or sales export
- Free tool digitalsnot.com › tools › google-ads-tag-checker Google Ads Tag and Consent Checker Check the Google tag, Tag Manager, conversion events and Consent Mode v2 on any page. You need: A page address
- Free tool digitalsnot.com › tools › merchant-center-feed-checker Merchant Center Feed Checker Check a product feed for missing attributes, wrong formats, bad GTINs and duplicates before you upload it. You need: Product feed file
- Free tool digitalsnot.com › tools › google-ads-link-checker Google Ads Link Checker Check the final URLs in your ads, sitelinks and keywords for 404s, bad redirects and slow pages. You need: Your ad URLs
- Free tool digitalsnot.com › tools › offline-conversion-import-builder Offline Conversion Import Builder Turn leads that became sales into a Google Ads offline conversion file, with checks on every row. You need: Leads with GCLID from your CRM
- Free tool digitalsnot.com › tools › conversion-goals-auditor Conversion Goals Auditor Check your conversion actions for duplicates, wrong primary actions and settings that confuse Smart Bidding. You need: Your conversion actions list
- Free tool digitalsnot.com › tools › product-custom-label-builder Product Performance and Custom Label Builder Sort products into best sellers, no-sale spenders and hardly seen ones, and build a custom label file. You need: Products report or feed
- Free tool digitalsnot.com › tools › merchant-center-disapproval-fixer Merchant Center Disapproval Fixer Turn the Merchant Center issues list into a fix plan: worst issues first, with Google's fix and a CSV. You need: Merchant Center issues export
- Free tool digitalsnot.com › tools › call-conversion-planner Call Conversion Planner Plan call tracking in Google Ads: which conversions to set up, call length, value per call and hours. You need: Your call numbers
- Free tool digitalsnot.com › tools › customer-match-list-formatter Customer Match List Formatter Turn a customer export into a Customer Match upload file, cleaned and hashed, with checks on every row. You need: Customer list from your CRM
- Free tool digitalsnot.com › tools › shopping-title-optimizer Shopping Title Optimizer Rewrite feed titles in bulk: brand, product, size and colour in order, ready as a supplemental feed. You need: Product feed
- Free tool digitalsnot.com › tools › whatsapp-lead-tracking-planner WhatsApp Lead Tracking Planner Plan how to count WhatsApp leads from Google Ads: button taps, value per chat and real sales later. You need: A few answers
Audit and improve
Audit the account and who owns it, read Quality Score and impression share, trace changes, set alerts, run a monthly check and appeal a suspension.
- Free tool digitalsnot.com › tools › ai-max-readiness-checker AI Max for Search Readiness Checker Answer 14 questions and get a readiness score, a verdict and the AI Max settings to use. You need: A few answers
- Free tool digitalsnot.com › tools › google-ads-account-audit Google Ads Account Audit Drop your Google Ads exports and get wasted spend, budget limits and settings to fix, ranked by rupees. You need: Your Google Ads exports
- Free tool digitalsnot.com › tools › quality-score-checker Quality Score Checker Drop a keywords export to see Quality Score by spend, each keyword's weakest part and how to fix it. You need: Keywords report
- Free tool digitalsnot.com › tools › google-ads-day-hour-heatmap Google Ads Day and Hour Heatmap See when your ads convert, the hours that waste spend and a suggested ad schedule, from your own report. You need: Day and hour report
- Free tool digitalsnot.com › tools › impression-share-calculator Impression Share Calculator See how many searches each campaign misses to budget or Ad Rank, and the budget that would cover them. You need: Campaigns report
- Free tool digitalsnot.com › tools › google-ads-script-generator Google Ads Script Generator Make read-only Google Ads scripts that email you about spend, ads down, wasted clicks and broken URLs. You need: Your alert settings
- Free tool digitalsnot.com › tools › google-ads-anomaly-checker Account Anomaly Checker Find days when spend, clicks or conversions moved far from normal, from a daily report. You need: Daily performance report
- Free tool digitalsnot.com › tools › google-ads-account-ownership-checklist Account Ownership and Access Checklist Make sure your business, not just the agency, holds admin access, billing, tags and data. You need: A few answers
- Free tool digitalsnot.com › tools › google-ads-location-performance-analyzer Location Performance Analyzer Rank the cities and areas in your Google Ads Locations report, and find the ones that waste money. You need: Locations report
- Free tool digitalsnot.com › tools › google-ads-change-history-analyzer Change History Analyzer Line up your change history with daily results and see which change came before a jump or drop. You need: Change history and daily report
- Free tool digitalsnot.com › tools › google-ads-monthly-checklist Monthly Optimisation Checklist A weekly, monthly and quarterly routine for a small account, each task linked to the tool that does it. You need: A few answers
- Free tool digitalsnot.com › tools › google-ads-suspension-helper Suspension and Policy Appeal Helper Understand a suspension or disapproval, fix it in the right order and appeal with the right evidence. You need: The message Google showed you
Results and reports
Work out the metrics, devices, PMax channels, brand and non-brand, pacing, true ROAS, conversion lag and test results, and build proposals.
- Free tool digitalsnot.com › tools › ad-metrics-calculator Ad Metrics Calculator ROAS, ROMI, CPA, CPC, CPM, CTR and CPV from your ads report, with break-even ROAS and GST. You need: Numbers from a report
- Free tool digitalsnot.com › tools › google-ads-client-report-builder Google Ads Report Builder Turn a Campaigns export into a clear monthly report with changes, charts and notes, ready as a PDF. You need: Campaigns report
- Free tool digitalsnot.com › tools › true-roas-calculator True ROAS Calculator See what your Google Ads ROAS is worth after COD, RTO, returns, shipping, fees and GST. You need: Orders, COD and returns
- Free tool digitalsnot.com › tools › google-ads-budget-pacing-calculator Budget Pacing Calculator See if this month's spend is on track and the daily budget that lands on your monthly target. You need: Spend so far this month
- Free tool digitalsnot.com › tools › performance-max-channel-analyzer Performance Max Channel Analyzer See how your Performance Max budget splits across Search, YouTube, Display, Discover, Gmail and Maps. You need: PMax channel report
- Free tool digitalsnot.com › tools › brand-vs-non-brand-splitter Brand vs Non-brand Splitter Split search terms into brand, competitor and non-brand, and see what a new customer really costs. You need: Search terms report
- Free tool digitalsnot.com › tools › device-network-analyzer Device and Network Analyzer See whether mobile phones, computers or Search partners bring your Google Ads results, and what to change. You need: Campaigns report by device
- Free tool digitalsnot.com › tools › google-ads-proposal-builder Agency Proposal and Media Plan Builder Build a client proposal: media plan, estimated leads, spend with GST, your fee and timeline, ready as a PDF. You need: Client details and budget
- Free tool digitalsnot.com › tools › conversion-lag-calculator Conversion Lag Calculator See how many days your Google Ads conversions take, so you do not judge a campaign or a change too early. You need: Days to conversion report
- Free tool digitalsnot.com › tools › experiment-results-calculator Experiment Results Calculator Compare two ads, pages or experiment arms and see if the difference is likely real or chance. You need: Two sets of results
Built on Google's own rules
The limits and rules in these tools come from Google Ads Help, Google Ads Editor Help and Merchant Center Help: ad and asset lengths, match types and how negative keywords match, Quality Score and its parts, ad schedules, Performance Max asset requirements and the product data specification. Where a check or a score is our own suggestion rather than a Google rule, the tool says so. Amounts are in rupees, and the budget tools add the 18% GST charged on Google Ads in India.
What these tools do not do
They never sign in to Google Ads or Merchant Center and do not use the Google Ads API, so they cannot change anything in your account. You export a report or copy your text, and the tool works on that. They cannot see the auction, other advertisers' bids or how Google will rate an ad. Reports, feeds and customer lists you choose stay in your browser; only the Tag Checker, Landing Page Message Match and Link Checker fetch the page addresses you enter.
Frequently asked questions
Do these tools need access to my Google Ads account?
No. You download a report from Google Ads as a CSV file, such as the search terms or keywords report, or copy your ad text, and open or paste it in the tool. The tools do not sign in to Google Ads or use the Google Ads API, and the files you choose are read in your browser.
Which tool should I start with?
If your campaigns are already running, start with the Google Ads Account Audit, then the Search Terms Analyzer to find wasted spend. If you are starting out, work out the budget in the Budget Calculator, group your keywords with the Keyword Theme Grouper and build the campaign with the Editor Bulk Builder. Check every ad in the Ad Copy Checker before it goes live.
Are the scores in these tools Google's?
No. Quality Score and Ad strength are Google's own ratings, and you see them in your account. The scores in these tools are our own checklist, built from Google's documentation, to show what to fix first. A good score here does not mean Google will approve or show an ad.
Can these tools change my campaigns?
No. Tools such as the Editor Bulk Builder, the Negative Keyword Conflict Checker and the Keyword Theme Grouper give you a CSV file or text to copy. You import it into Google Ads Editor or paste it into Google Ads yourself, check the changes and post them.
Are these tools free?
Yes. Every tool on this page is free, with no sign-up and no limit on how often you use it. They are made by DigitalSnot, a digital marketing agency in India, alongside our free SEO, AI search and YouTube tools.
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