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E-E-A-T Signals Checker: author, expertise and trust signals on a page

Check a page's author, expertise, evidence and trust signals, with an author box and schema to copy.

  • Free to use
  • Nothing to install
  • No sign-up

How to use the E-E-A-T Signals Checker

Read what the guide says

This is the E-E-A-T Signals Checker.

It checks the author, expertise and trust signals that readers look for on a page.

Readers look for who wrote a page, and why they know the topic, before they trust it.

Google says trust matters most, though E-E-A-T itself is not a specific ranking factor.

Enter an article, guide or service page.

Or press Try an example, a sample article from a made-up dental clinic.

Then press Check signals.

We read the page, and the author's bio page if the byline links to it.

The score is our checklist of visible signals, not a Google score.

Health, money, legal and safety topics get a stricter checklist.

These tiles count the signals in place in each of the five groups.

This card shows what a reader can find out about the author.

Here, no expert reviewer is named.

Do these first lists the fixes that help most.

Press one to open it, with why it matters and the steps.

Here, ask a qualified colleague to review it, then add a "Medically reviewed by" line.

Then copy the author box and schema, filled in with what we found.

Replace the parts in square brackets, and use only true details.

It can't see your reputation off the page, or whether the advice is accurate.

Make the fixes, then check the page again. You can also email yourself a PDF of the result.

An article, guide or service page. We read that page and, if its byline links to a bio on the same site, the bio too.

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About the E-E-A-T Signals Checker

Enter an article, guide or service page and we check the signals readers look for before they trust it: who wrote it and their qualifications, an expert reviewer, first-hand experience, sources, and who runs the site. Pages on health, money, legal or safety topics are held to a stricter checklist. You get the fixes to do first, an author box and Person and Organization schema filled in from your page, and a plain list of what no page check can see.

How it works

  1. Step 1

    Enter the page you want readers to trust: a blog post, a guide or a service page.

  2. Step 2

    We read the page and, if its byline links to a bio on the same site, the bio too. We look for the author, credentials, registration, sources, dates and contact details, and check whether the topic is health, money, legal or safety.

  3. Step 3

    Fix the top items first, then copy the author box and schema, already filled in with what we found.

What Google says about E-E-A-T

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Google says its systems use a mix of factors to find content that shows these qualities, that trust is the most important of them, and that E-E-A-T itself is not a specific ranking factor. Its systems give even more weight to strong E-E-A-T on topics that could significantly affect people's health, financial stability or safety. Google also asks whether it is clear who created a page, and encourages bylines where readers would expect one.

What the checklist looks for

25 checks in five groups: who created the page, their expertise, signs of first-hand experience, evidence and sources, and trust details such as About and Contact links, a phone number and address, dates, HTTPS and Organization schema. Each check counts for one to three points depending on how much it matters. Articles are held to more than business pages, where a byline and dates are not expected, and health, money, legal and safety pages to more again.

What this check cannot see

It reads one page and, at most, the author's bio page. It cannot see your reputation elsewhere, reviews on Google or Practo, whether the author really has the expertise the page claims, or whether the advice is accurate. It is our checklist of visible signals, not Google's assessment: no tool can show how Google's systems rate a page, and Google says its quality rater guidelines do not directly influence rankings.

Frequently asked questions

What is E-E-A-T in SEO?

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. It comes from Google's guidance on helpful content and its Search Quality Rater Guidelines, which Google uses to evaluate its results. Google says its systems look for a mix of signals that show these qualities, and that trust is the most important. It is a way to think about quality, not a score you can see or a single ranking factor.

Is E-E-A-T a ranking factor?

Not directly. Google says E-E-A-T itself is not a specific ranking factor, but that its systems use a mix of factors that can identify content with good E-E-A-T, and give it even more weight on health, money and safety topics. So the signals still matter: a named author, real expertise, sources and a reachable business help readers trust you, and help the systems that try to reward that.

What are YMYL pages?

YMYL stands for "Your Money or Your Life": topics that could significantly affect a person's health, financial stability or safety, or the welfare of society. Examples are medical and dental advice, tax, loans, insurance, investments, legal steps and safety information. Google says its systems give even more weight to strong E-E-A-T on these topics, so this tool checks them more strictly, for example by asking for an expert reviewer.

How can a small business show E-E-A-T on its website?

Name the real professional behind each page, with qualifications and registration, for example "Dr. [Name], BDS, MDS". Give each person a bio page and link bylines to it. Share first-hand detail from your own work, link claims to official sources, show dates on articles, and make your address, phone number, About and Contact pages easy to find. Never invent authors, credentials or reviews.

Does author schema help with Google?

It states who the author is in a form machines can read. Google's Article documentation recommends author markup with the Person type and a url or sameAs, such as a bio page or LinkedIn profile, to help it understand who the author is. It is not a shortcut to rankings, and it must match what the page shows: markup for an author readers cannot see does not help them trust you.

Related reading

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