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Tool kit, 7 steps in order
Seven free tools in the order we suggest for a festival sale, from choosing the dates to planning the ad budgets. You check the offer's maths before you announce it, then build the messages, posts and images, and plan what to spend on Facebook, Instagram and Google ads. They all run in your browser.
Who it is for: Shops, online stores and service businesses in India planning an offer around Diwali, Navratri, Eid or another festival.
The order is our suggestion. Skip a step you have already done, or come back to one later.
Step 1: AI content strategy
Choose your industry and city to see the festival and season dates that matter for your business, with the day to publish content and the day to plan ad budgets.
Then: Pick the festival, and plan backwards from its date.
Step 2: Business tools
See what a discount, buy one get one free or a free gift does to your profit, and the extra sales it needs to earn the same gross profit.
Then: Choose an offer you can afford, and note the discount at which you stop making money.
Step 3: AI content strategy
Get a campaign kit for the festival: a countdown, WhatsApp messages, a Google Business Profile offer post, a social caption and a day-by-day ads budget.
Then: Put the countdown dates in your calendar, and edit the messages and posts in your own words.
Step 4: Free tools
Plan broadcasts under the Business app's 256-contact limit, check message templates and tick through the opt-in rules.
Then: Send to customers who opted in, on the schedule it gives you.
Step 5: Free tools
Crop the sale photo or graphic to each platform's recommended size, with safe-area guides.
Then: Save a JPG or PNG for each place you will post it.
Step 6: Free tools
If you will promote the sale on Facebook and Instagram, turn your numbers into the cost per lead or purchase you can afford and the daily budget.
Then: Enter that daily budget in Ads Manager for the sale days.
Step 7: Google Ads tools
If you run Google Ads, get a dated timeline for sale ads, budgets and Merchant Center prices, and a budget for the sale days with GST.
Then: Add the calendar file it gives you, so no date is missed.
You need: Your sale dates and numbers
Open the tool: Sale Event PlannerStart from the dates the tools give you. The India Seasonal Content Calendar shows each festival with the day to publish content and the day to plan Google Ads budgets, and the Festival Campaign Builder makes a countdown with dates to prepare, announce, remind and run.
Not always. The Discount and Offer Profit Calculator shows how many extra sales an offer needs to earn the same gross profit, and the discount at which you stop making money, so you can check before you announce it.
No. The first five steps work without ads. Steps 6 and 7 are for Facebook, Instagram and Google ads, if you use them.
Tell us about your business and the job in hand. We reply within one business day with next steps.
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