WhatsApp Business Marketing Suite: broadcasts, templates, opt-in and links
Plan broadcasts around festivals, check message templates, track opt-in rules and make links and QR codes.
For WhatsApp
- Free to use
- Runs in your browser
- No sign-up
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How it works
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Enter your business name and the language for drafts, then the number of contacts, how often you want to send and your city, or click "Try an example".
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Copy the drafts from the schedule, or paste a template into the template checker and fix what it flags before you submit it.
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Work through the opt-in and setup checklists (your ticks stay in this browser), and make a link and QR code for each place you promote.
About the WhatsApp Business Marketing Suite
Five WhatsApp tools for a small business in one place. Plan broadcasts: how many lists you need under the Business app's 256-contact limit, a send schedule with the festivals that matter for your business and city, and a draft for each send in English, Hinglish or Hindi. Check a Business Platform message template against Meta's published limits, the {{1}} variable format and the category rules. Tick through an opt-in and compliance checklist and a Business app setup checklist, and make wa.me links and QR codes for each place you promote. It runs in your browser and never signs in to WhatsApp.
Business app or Business Platform
The free WhatsApp Business app sends broadcasts to lists of up to 256 contacts, and only contacts who have saved your number receive them. The WhatsApp Business Platform, used through a provider, sends approved message templates to people who opted in. Outside the 24-hour customer service window that opens when a person messages you, only templates can be sent, and Meta charges for each delivered template message.
Template categories and limits
Meta sorts templates into marketing, utility and authentication. Utility is for a person's own order, booking, payment or account, with no promotion, and since April 2025 a utility template with promotional content is approved as marketing. Text headers and footers can be up to 60 characters, the body up to 1,024 and button labels up to 25. Variables are written {{1}}, {{2}} and cannot start or end the message.
What this tool cannot do
It does not send messages, sign in to WhatsApp or show your quality rating, messaging limit or prices: WhatsApp Manager and your provider show those. The category and policy checks read your words, so WhatsApp's review can decide differently. Festival dates come from our Seasonal Content Calendar, and the drafts and sending dates are our suggestions. It is a guide, not legal advice.
Frequently asked questions
Why do some customers not get my WhatsApp broadcast?
Only contacts who have saved your number in their phone receive a broadcast from the WhatsApp Business app. Ask customers to save your number on bills, counter signs and in your first reply. Broadcast lists also work only in the phone app, not on WhatsApp Web, Windows or Mac, and WhatsApp says people in some countries may see a monthly broadcast limit.
How many people can I add to a broadcast list?
Up to 256 contacts per list, and you can make as many lists as you need, so 1,000 customers need 4 lists. The planner splits your contacts into lists and works out how many broadcasts each send takes. Grouping lists by interest, such as members and enquiries, is our suggestion.
Should my template be marketing or utility?
Utility templates must be non-promotional and about the person's own order, booking, payment or account, such as a booking confirmation or a payment reminder. A template with an offer, a festival greeting or a mix of update and promotion is marketing. If you submit a promotional template as utility, WhatsApp approves it as marketing. The checker suggests a category from your words.
Do I need permission to message customers on WhatsApp?
Yes. WhatsApp's Business Policy says you may contact people only if they gave you their number and agreed to receive messages from you. Meta asks that the opt-in names your business and says clearly that the person is opting in. You must also stop messaging anyone who asks you to, whether they ask on WhatsApp or elsewhere.
How much does the WhatsApp Business Platform cost?
Since July 2025 Meta charges per delivered template message, by the template's category and the country code of the person you message, and it changes rates only at the start of a quarter. From 1 October 2026 it also charges for service messages above a free monthly allowance. Check the current rate card in WhatsApp Manager or with your provider before a large send; this tool does not show prices.
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