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Tool kit, 8 steps in order
Eight free tools in the order we suggest for being found, quoted and named in AI answers. You start with the questions your buyers ask, check that AI crawlers can read your pages and how easy they are to quote, add FAQs and brand markup, then check what the answers say about you. We never ask ChatGPT, Gemini or Perplexity ourselves: the answer tools work on answers you paste.
Who it is for: Businesses that want AI assistants such as ChatGPT, Gemini and Perplexity to find, quote and name them correctly.
The order is our suggestion. Skip a step you have already done, or come back to one later.
Step 1: AI content strategy
Paste up to 50 questions buyers ask AI assistants and sort them by intent and business value, with the kind of page each one needs.
Then: Pick the high-value questions to work on, and keep the list for the answer checks at the end.
Step 2: AI search
Check, crawler by crawler, whether AI crawlers may fetch your page, and see what a crawler that does not run JavaScript sees.
Then: If a crawler you want is blocked, copy the robots.txt for the policy you choose.
Step 3: AI search
Score a page on 15 or more checks, from crawler access and an answer-first opening to FAQs, structured data, author and sources.
Then: Do the three fixes it puts first, using the steps for your platform.
Step 4: AI search
See how easily AI answers can quote each section of the page, and which passages to rewrite.
Then: Rewrite the sections it marks so each one opens with the answer.
Step 5: On-page & content
Find the questions a page or topic is missing, and write answers in a form AI tools can quote, with a score as you type.
Then: Add the questions and answers to the page in your own words, and copy the HTML if it helps.
Step 6: On-page & content
Map how your homepage and key pages describe your business, find the missing connections and get Organization markup that links them.
Then: Add the markup to your homepage and fill the gaps it lists, such as profiles that confirm the business is yours.
Step 7: AI search
Paste what AI assistants say about your business and check every claim, such as the phone number, prices and timings, against your site and the facts you type.
Then: Correct wrong facts where they come from, and publish the key facts block it gives you.
Step 8: AI search
Paste the answers to your buyers' questions and see how often each brand is named, put first and recommended.
Then: Look at the questions where only competitors are named, and work on the pages for those first.
No. We never query ChatGPT, Gemini or Perplexity ourselves. You ask the questions, copy the answers and paste them in, so the tools check the exact answers you saw.
No. The page checks show what may make your pages harder for AI tools to read or quote, and the answer checks show what the answers you paste say about you now. The scores are our own measures.
Your homepage and the pages for your high-value questions from step 1. The AI Prompt Intent Classifier shows the kind of page each question needs, which tells you where to start.
Tell us about your business and the job in hand. We reply within one business day with next steps.
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