Write and publish a blog post: free tools for each step

The steps

The order is our suggestion. Skip a step you have already done, or come back to one later.

1. 1

   Step 1: Content writing tools

   Search Intent Checker

   Before you write, paste the top 10 results for your keyword to see what searchers want and which kind of page to make.

   Then: Keep the page type and main intent it shows, and copy its short brief into the next step.

   You need: Top 10 result titles

   Open the tool: Search Intent Checker →
2. 2

   Step 2: Content writing tools

   Content Brief Builder

   Turn the keyword, your reader and the top pages' headings into a brief with an outline, questions to answer and what only your business can add.

   Then: Hand the brief to your writer, or write the draft from it yourself.

   You need: A keyword and top pages

   Open the tool: Content Brief Builder →
3. 3

   Step 3: Content writing tools

   Title, Meta Description and URL Slug Writer

   Get title, meta description and URL slug options from your own words, with pixel widths and a search result preview.

   Then: Pick one of each, change the wording to fit, and keep them for the draft check.

   You need: A topic

   Open the tool: Title, Meta Description and URL Slug Writer →
4. 4

   Step 4: Content writing tools

   Content Draft Optimizer

   Check the draft's title, headings, keyword use, links, images and long sentences against our checklist before you publish.

   Then: Work through the fixes it puts first, then tick Google's people-first questions yourself.

   You need: Your draft

   Open the tool: Content Draft Optimizer →
5. 5

   Step 5: Content writing tools

   Claims and Sources Checker

   Find every number, "best" claim, guarantee and testimonial in the draft that needs a source.

   Then: Add a source next to each claim, or soften or remove the ones you cannot back up.

   You need: Your copy

   Open the tool: Claims and Sources Checker →
6. 6

   Step 6: Content writing tools

   Internal Link Suggester

   Find where the new post should link to your other pages, and which older pages should link to it.

   Then: Add the links, reworded where they read badly, and add links from the older pages once the post is live.

   You need: Sitemap and article

   Open the tool: Internal Link Suggester →
7. 7

   Step 7: Content writing tools

   Google Docs to Clean HTML Converter

   Paste the finished draft from Google Docs or Word and copy clean HTML or Markdown, without styled spans and inline styles.

   Then: Paste the HTML into your website's editor and check the links, images and headings it lists.

   You need: A document

   Open the tool: Google Docs to Clean HTML Converter →
8. 8

   Step 8: Content writing tools

   Blog to Social Posts Repurposer

   Turn the published post into LinkedIn, X, Instagram, Facebook and WhatsApp drafts made from its own sentences.

   Then: Read and edit each draft, then post it with the link tagged for that platform.

   You need: An article

   Open the tool: Blog to Social Posts Repurposer →