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Brand Knowledge Graph Builder: how AI tools see your brand

Map your brand entity, find missing links and get the schema.

  • Free to use
  • Nothing to install
  • No sign-up

How to use the Brand Knowledge Graph Builder

Read what the guide says

This is the Brand Knowledge Graph Builder.

It maps your brand the way AI tools can see it: services, places, people, profiles and topics.

When an answer engine can see these connections, it can describe your brand with confidence.

Missing or conflicting connections make it guess.

Enter your homepage. This is a sample website for a made-up clinic.

Leave the extra pages empty, and we find your About, Services, Team and Contact pages.

You can add competitor names. They appear in the graph as related brands.

Then press Build the graph.

The graph shows the connections your site gives AI tools to build from.

The dashed red links are connections that are missing.

It is not Google's Knowledge Graph, which is private.

The colours show each kind: type, services, places, people, topics and competitors.

Below, Connections found lists each one in words.

Do these first lists what to add first.

Open How to fix to see why it matters and the steps.

Link your official profiles from the footer, and list the same addresses in sameAs.

Then copy the Organization structured data, built from what we found.

Add your profile links, remove what does not apply, and put it on your homepage.

Then test it with Google's Rich Results Test, and build the graph again.

You can also email yourself a PDF of the result.

Leave empty and we find your About, Services, Team and Contact pages.

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About the Brand Knowledge Graph Builder

AI tools understand brands as entities connected to other things: what kind of business you are, the services you offer, where you work, who runs it, the profiles that confirm it is you and the topics you know about. Enter your homepage and we read it and your key pages (About, Services, Team, Contact), draw the graph AI tools can build from them, list the missing connections and generate Organization structured data that links them all.

How it works

  1. Step 1

    Enter your homepage. Add up to four more pages if your About or Services pages are not linked from it.

  2. Step 2

    We read the pages, their structured data and links, and find the connections.

  3. Step 3

    See the graph and the missing connections, then copy the JSON-LD into your site.

Why the graph matters

When an answer engine knows that your brand is a marketing agency in Pune, founded by a named person, offering SEO and PPC, with matching LinkedIn and Google profiles, it can describe and recommend you with confidence. Missing or conflicting connections make it guess.

What it reads

Organization and LocalBusiness schema, sameAs links, services from schema and headings, people from schema, places from addresses and service areas, social and directory profiles linked from your pages, and the topics your headings cover.

Frequently asked questions

Is this Google's Knowledge Graph?

No. Google's Knowledge Graph is private. This tool shows the connections your own site gives search engines and AI tools to build from, and which ones are missing.

Where do I put the JSON-LD?

In a script tag of type application/ld+json on your homepage, or in your SEO plugin's schema settings. Check it with Google's Rich Results Test after adding it.

Why add competitors?

They appear in the graph as related brands, so you can see the space you share. Their sites are not read.

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