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DigitalSnot

Schema Markup Generator (JSON-LD)

Create JSON-LD for 10 schema types, with live checks for missing fields.

  • Free to use
  • Runs in your browser
  • No sign-up

How to use the Schema Markup Generator

Read what the guide says

This is the Schema Markup Generator.

Create JSON-LD for 10 schema types, with live checks for missing fields.

Fill in a short form and copy ready-to-use JSON-LD for 10 types: LocalBusiness, Organization, Person, Service, Product,

Event, Article, FAQPage,

HowTo and BreadcrumbList. A live check lists required and recommended fields you are missing. Everything runs in your browser;

nothing is sent to us.

Choose a schema type and fill in the fields that apply.

Copy the generated code and paste it into the <head> or body of the page.

Test the page in Google's Rich Results Test and the Schema Markup Validator.

Try it free on this page.
Rich Results Test Schema validator

Valid markup makes a page eligible for a rich result; it does not guarantee one. Google decides whether to show it, and only marks up what is visible on the page: never add ratings, reviews or details the page does not show.

Share this free tool

Embed this tool on your websiteFree. Paste one code; it runs in your visitors' browsers.

Copy this code into a page of your site. The tool sets no cookies and sends nothing your visitors type to us. Change height="760" if it needs more room.

Preview the embed

How to embed a free tool on your website

Read what the video says

Want one of our free tools on your own website?

Here's how to embed it, in about a minute.

Open any of our browser tools, such as the GST Calculator.

Below the tool, find Embed this tool on your website, and open it.

Press Copy code.

The code is a frame with the tool in it, plus a short credit line that links to the tool's page.

In your website's editor, add an HTML block where you want the tool, and paste the code.

In WordPress, that's the Custom HTML block.

If the tool needs more room, change the height in the code.

Publish the page, and the tool works on your site.

Here, it's on a sample page for a made-up sweet shop.

Visitors use it right there. It sets no cookies, and sends nothing they type to us.

The credit line under it links to the tool on DigitalSnot.

You can embed as many of our free browser tools as you like.

About the Schema Markup Generator

Fill in a short form and copy ready-to-use JSON-LD for 10 types: LocalBusiness, Organization, Person, Service, Product, Event, Article, FAQPage, HowTo and BreadcrumbList. A live check lists required and recommended fields you are missing. Everything runs in your browser; nothing is sent to us.

How it works

  1. Step 1

    Choose a schema type and fill in the fields that apply.

  2. Step 2

    Copy the generated code and paste it into the <head> or body of the page.

  3. Step 3

    Test the page in Google's Rich Results Test and the Schema Markup Validator.

Only mark up what is on the page

Google's structured data guidelines say markup must describe content visible to users. Do not add reviews, prices or FAQs that the page does not show.

FAQ rich results

Google no longer shows FAQ rich results in Search, but FAQPage markup is still valid schema.org and helps machines read your questions and answers.

Frequently asked questions

Which schema should a local business use?

LocalBusiness, or a more specific type such as Restaurant, Dentist or MedicalClinic, with your name, address, phone, hours and sameAs links to your official profiles.

Where do I paste the code?

Anywhere in the page HTML, usually the <head>. Most CMSs have a field or plugin for custom code.

Does schema improve rankings?

Google says structured data is not a general ranking factor. It helps search engines understand the page and can make it eligible for rich results.

Can I use several schema types on one page?

Yes, as long as each describes something on that page, for example Organization plus Article on a blog post.

Related reading

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