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AI Visibility to Pipeline Estimator: what are AI citations worth?

Estimate the visits, leads and pipeline your AI visibility can bring.

  • Free to use
  • Runs in your browser
  • No sign-up

How to use the AI Visibility to Pipeline Estimator

Read what the guide says

This is the AI Visibility to Pipeline Estimator.

Estimate the visits, leads and pipeline your AI visibility can bring.

"What do AI citations actually get us?" Enter how many people ask AI assistants about your topic,

how often you appear in the answers,

and your own conversion numbers. The calculator estimates AI-referred visits, leads,

customers and pipeline value for three scenarios,

and how much more a higher share of answers would bring.

Enter the monthly questions about your topic and the share of AI answers that mention you today,

and your target.

Adjust the click-through and conversion assumptions, or use your own numbers from analytics and CRM.

Read the three scenarios and copy the summary for your report.

Try it free on this page.
Demand

From Google Keyword Planner or Search Console, for the keywords that match your buyers' questions.

%

Your assumption. Start low; raise it for tech-savvy audiences.

Your AI visibility
%

Ask the questions in ChatGPT, Perplexity, Gemini and AI Overviews, and count.

%

What you aim for after optimising.

%

Expected case. The calculator uses half of it for the conservative case and 1.5× for the optimistic case.

%

Share of people who saw your name without clicking and visit later. Use 0 to count clicks only.

Your conversion numbers
%

From your analytics: enquiries ÷ visits.

%

From your CRM or sales records.

First-year revenue from one customer.

Estimates from your own assumptions, not measurements. Nothing you enter leaves your browser.

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Embed this tool on your websiteFree. Paste one code; it runs in your visitors' browsers.

Copy this code into a page of your site. The tool sets no cookies and sends nothing your visitors type to us. Change height="760" if it needs more room.

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Press Copy code.

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In your website's editor, add an HTML block where you want the tool, and paste the code.

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If the tool needs more room, change the height in the code.

Publish the page, and the tool works on your site.

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Visitors use it right there. It sets no cookies, and sends nothing they type to us.

The credit line under it links to the tool on DigitalSnot.

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About the AI Visibility to Pipeline Estimator

"What do AI citations actually get us?" Enter how many people ask AI assistants about your topic, how often you appear in the answers, and your own conversion numbers. The calculator estimates AI-referred visits, leads, customers and pipeline value for three scenarios, and how much more a higher share of answers would bring. Every assumption is visible and editable, and nothing leaves your browser.

How it works

  1. Step 1

    Enter the monthly questions about your topic and the share of AI answers that mention you today, and your target.

  2. Step 2

    Adjust the click-through and conversion assumptions, or use your own numbers from analytics and CRM.

  3. Step 3

    Read the three scenarios and copy the summary for your report.

An estimate, not a measurement

No tool can see how many people ask AI assistants a given question. Use search volume for the matching keywords as a starting point and the share of answers that mention you from your own checks. The result is a range to plan with, not a forecast.

Visits and mentions

Many AI answers end without a click. Mentions still build familiarity: people search for your name or come back later. The "brand lift" setting lets you add a share of those visits, or leave it at zero to count clicks only.

Frequently asked questions

Where do I get the monthly volume?

Start from the search volume of the keywords that match your buyers' questions (Google Keyword Planner or Search Console), then estimate the share of those people who ask an AI assistant.

How do I know my share of AI answers?

Ask your buyers' questions in ChatGPT, Perplexity, Gemini and Google AI Overviews and count how often you are mentioned or linked. Repeat it monthly.

Is my data saved?

No. The calculator runs in your browser. The share link only contains the numbers you entered.

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