Monthly searches for your topics

From Google Keyword Planner or Search Console, for the keywords that match your buyers' questions.

Share of those people who ask an AI assistant

Your assumption. Start low; raise it for tech-savvy audiences.

Share of AI answers that mention you today

Ask the questions in ChatGPT, Perplexity, Gemini and AI Overviews, and count.

Target share of AI answers

What you aim for after optimising.

Visitors who click through when you are mentioned

Expected case. The calculator uses half of it for the conservative case and 1.5× for the optimistic case.

Brand lift: people who look you up later

Share of people who saw your name without clicking and visit later. Use 0 to count clicks only.

Visitors who become leads

From your analytics: enquiries ÷ visits.

Leads who become customers

From your CRM or sales records.

Average value of a customer

First-year revenue from one customer.