Order Update and COD Confirmation Templates for WhatsApp, SMS and Email
Messages for every order step, from COD confirmation to refund, for WhatsApp, SMS or email.
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How it works
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Tick the messages you need, and choose the channel and the language. Press Try an example to see a sample kurti shop.
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Type your shop name, help number and links. Open Order details to see a finished message, or leave them blank to get [brackets] you fill in for each buyer.
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Copy each message, save the app ones as quick replies or submit the templates through WhatsApp Manager or your provider, and read the Before you send checklist.
About the Order Update and COD Confirmation Templates
Pick the messages you need, from order confirmed and cash on delivery confirmation to shipped, out for delivery, a failed delivery, refunds and cart reminders, then the channel and the language: English, Hinglish or Hindi. Add your shop name, help number and links. You get each message ready to copy: as WhatsApp Business app text, as a WhatsApp Business Platform template with {{1}} variables, its header, footer and buttons checked against Meta's limits and a category note, as an SMS with our character count, or as an email. A checklist covers opt-in, opt-out, the 24-hour window and the SMS and email rules. It runs in your browser: written templates, not AI, and nothing is sent or uploaded.
Order updates and offers are different
Meta classes order confirmations, shipping and delivery notices and refund confirmations as utility templates as long as they carry no offer, while cart reminders are marketing even when the buyer asked for them, and a template that mixes the two is marketing. TRAI treats an SMS sent within 30 minutes of a transaction the buyer started as transactional and later updates, such as delivery notices, as service messages, and promotional content makes any SMS promotional. So the tool keeps offers out of order updates and marks each message.
Rules and sources
WhatsApp rules come from the WhatsApp Business Policy and Meta's developer documentation: opt-in, opt-out, approved templates outside the 24-hour customer service window, and limits of 60 characters for the header and footer, 1,024 for the body and 25 for button labels. SMS rules come from TRAI, email rules from Gmail's sender guidelines, and the note on false urgency from the CCPA's dark patterns guidelines, 2023. Asking buyers to confirm cash on delivery orders is our suggestion to cut returns to origin, and each checklist point says whether it is a rule or ours.
What this tool cannot do
It does not send messages, connect to WhatsApp, an SMS provider or your shop, or approve templates: WhatsApp reviews every template and can change its category. Where Meta gives no example, such as back-in-stock alerts, the category is our reading. Amazon, Flipkart and Meesho send their own order updates and set their own rules on contacting buyers, so these templates are for your own shop. The SMS count is ours; your provider's count is the one that matters. This is not legal advice.
Frequently asked questions
Why ask buyers to confirm cash on delivery orders?
A cash on delivery parcel that the buyer refuses, or that cannot be delivered, comes back to you as a return to origin (RTO), and you pay shipping both ways. Asking the buyer to reply YES before you ship is our suggestion to catch orders placed by mistake or with a wrong address. Work out what RTO costs you with the COD and RTO Cost Calculator.
Is an order update a utility or a marketing template?
Utility, if it is about the buyer's own order and has no offer: Meta lists order confirmations and updates, shipping and delivery notices and refund confirmations as utility. Cart reminders are marketing, and an order update with a discount or promotion added becomes marketing. WhatsApp can change a template's category if it disagrees with the one you chose.
Can I send these on WhatsApp without the buyer's permission?
No. The WhatsApp Business Policy says to message only people who gave you their number and agreed to hear from your business, and to stop when they ask, on or off WhatsApp. On the Business Platform, outside the 24 hours after a buyer last wrote to you, you can send only approved templates.
What do -T, -S and -P mean on an SMS?
Since TRAI's February 2025 amendment, the sender name ends in -T for transactional, -S for service, -P for promotional and -G for government messages. A message sent within 30 minutes of a transaction the buyer started is transactional; later order updates, such as delivery notices, are service messages. Businesses must also register their SMS templates with the telecom operators; your SMS provider can tell you how.
Do order emails need an unsubscribe link?
Gmail asks senders of close to 5,000 or more emails a day to personal Gmail accounts to add one-click unsubscribe and a visible unsubscribe link to marketing emails, and leaves transactional emails such as order updates out of that rule. The cart and back-in-stock emails here end with an unsubscribe line for you to link to your email tool's unsubscribe page.
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