Service Area Page Planner: local pages without doorway pages

Only where you have something specific to say: a branch, work you have done there, or prices, timings or a team that differ. Otherwise, name the area on one "areas we serve" page. Pages that only swap the area name look like the doorway pages Google's spam policies describe, and they tell a customer nothing your service page does not.

A branch page needs that branch's own address, phone number and opening hours, a map and directions, photos of the place and the team, the services offered there, and LocalBusiness markup with that address. An area page without a branch needs real local detail instead: jobs or customers there, travel time and visit charges, and links to your service pages.

Up to 20, set by city, postal code or area rather than a radius. Google says the overall area should be no more than about 2 hours' drive from where your business is based, though larger areas can suit some businesses. Your website can still name every area you cover on its "areas we serve" page.

Not if each page is genuinely useful for that city: a real branch, a local team, local work, or different prices and timings. Google's doorway examples include pages for regions or cities that funnel users to one page, and substantially similar pages that read like search results. Pages that differ only in the city name are the risk.

Keep it simple and consistent, such as /pune/kothrud for a branch or area page and /dental-implants for a service page; the planner suggests URLs in that pattern. Whatever pattern you choose, link the pages to each other: service pages to the areas page, area pages back to the services, and the home page to both.