LinkedIn Headline Builder: headline ideas with a live character count
Turn your role, keywords and proof into 8 to 10 LinkedIn headlines, with a count and checks.
For LinkedIn
- Free to use
- Runs in your browser
- No sign-up
Your headline options show here
Fill in your role and at least one more box, such as your business name, who you help or your keywords. Not sure where to start? Press "Try an example".
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How it works
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Choose business owner or job seeker, then fill in your role, who you help, what you are known for, your keywords and any proof. Or try the example.
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Pick a style and a separator, read the options and press "Use this" on the one closest to what you want to say.
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Edit it in your own words, fix what the checks flag, copy it and paste it into the Headline field when you edit the intro section of your LinkedIn profile.
About the LinkedIn Headline Builder
Type your role, who you help, what you are known for, a few keywords and any proof, then pick a style: simple, role + value, or keywords with separators. You get 8 to 10 headline options for a business owner or a job seeker, each with a character count, and a box to edit the one you like. It shows how much may appear in search results and beside a comment (our estimate), and checks that your job title comes first and that keywords are not stuffed, with no words in capitals, rows of emoji or words such as "guru". Written templates, not AI. It runs in your browser and never signs in to LinkedIn.
What LinkedIn says about headlines
LinkedIn Help describes the headline as the line under your name at the top of your profile, and says it shows in search results. It does not have to be your current job title: you can use it to promote an area of expertise, and changing it does not change the Current, Previous and Education lines. For people search, LinkedIn Help says standard job titles are what members search for, and that an extended list of keywords may get a profile filtered out by spam detection. Results also depend on who is searching, so there is no fixed place in search to aim for.
How the options are built
Each option is a fixed template filled with your words. Simple options name your role, business and place. Role + value options add who you help and what you are known for. Keyword options put your search words in a row with one separator. Job seeker options lead with the role you do or want and your skills, and can say you are looking for roles in your city. Proof must be true: LinkedIn's Professional Community Policies do not allow misleading claims about your qualifications, experience or achievements.
What this tool cannot do
LinkedIn Help does not publish a headline length, so we count against 220 characters, our working figure; if LinkedIn's editor shows a different limit, the editor is right. How much shows in search results and beside a comment is our estimate, and it changes with screen size and app version. The checks for capitals, emoji and words such as "guru" are our suggestions, not LinkedIn rules. The tool does not sign in to LinkedIn, so it cannot change your profile or see how people find you.
Frequently asked questions
How many characters can a LinkedIn headline have?
LinkedIn Help does not publish a number. This tool counts against 220 characters, our working figure, and counts characters as you see them, so an emoji or a Hindi syllable counts once. LinkedIn's own editor stops you at its limit, so if it shows something different, go by the editor.
What should a LinkedIn headline say?
Our suggestion: your job title or the usual name for your work first, then who you help or what you are known for, and one piece of proof. LinkedIn Help says standard job titles are what members search for. Use words a client or recruiter would type, rather than titles such as "guru" or "ninja".
Does my headline have to be my current job title?
No. LinkedIn Help says the headline can be different from the title of your current position and can promote an area of expertise. It is usually created when you add a current position, and editing it does not change the Current, Previous and Education lines on your profile.
Should I fill my headline with keywords?
Use a few, not a list. LinkedIn Help warns that an extended list of keywords may get a profile filtered out by spam detection. Our suggestion: one or two search words in the headline, each used once, and the rest in your About section, where the LinkedIn About Section Builder checks them.
How much of my headline do people see?
LinkedIn Help says the headline shows under your name and in search results, but not how much of it fits. Our estimate is about 75 characters in a search result on a phone and about 45 beside a comment, so put your role or main keyword first. The previews in the tool show both cuts.
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