Backlink Profile Analyzer: read your Search Console link export
See linking sites, anchor text groups and patterns worth a look in your Search Console link export.
- Free to use
- Runs in your browser
- No sign-up
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About the Backlink Profile Analyzer
Paste or open the links you exported from Search Console's Links report (Latest links, More sample links, Top linking sites, Top linked pages or Top linking text), or a CSV from any backlink tool, and check which column holds what. You get the number of linking sites and pages, your most linked pages, anchor text sorted into groups (your name, web address, generic, keyword, no text), the domain endings and countries of the linking sites, and a list of patterns worth a look, such as one site giving most of your links or many keyword-rich anchors. It makes no authority score and never visits the linking sites. It runs in your browser: nothing you paste is uploaded.
How it works
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Step 1
Type your website, your business name and, if you like, the keywords you want to rank for. Or try the example.
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Step 2
In Search Console, open Links and use "Export external links", or export one of its tables. Paste the CSV or open the file, then check the column choices under the box.
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Step 3
Read the anchor groups and "Patterns worth a look", open a few of the linking pages yourself, and download the list of sites as a CSV.
What the Links report gives you
Search Console's Links report lists your most linked pages, the sites that link to you most (by root domain) and the most used link text, and you can export the latest links or a sample of all the links Google knows, up to 100,000 rows each. Google says the report is a sample, not every link: it can include links that have since gone, its tables stop at 1,000 rows, and it does not say whether a link is nofollow. Links with no text, such as image links, show as "(empty)".
How the patterns are chosen
Google's link spam policy names links made mainly to manipulate rankings, such as bought links, large link swaps, keyword-rich links in guest posts and press releases, and links spread across the footers or templates of many sites. The tool looks for signs of those in your export: one site giving 30% or more of your links, sites linking 50 times or more, keyword anchors on 20% or more of links, many sites on other countries' domains, link text in scripts your customers do not read, and spam words in addresses. These numbers are our measures; Google publishes none.
What this tool cannot do
It only knows what is in your export, and every export is a partial list. It does not open the linking pages, so it cannot see where a link sits, whether the page still exists or whether the link was paid for, and the site type is a guess from the address. A pattern is a reason to look, not proof of spam. It gives no authority, trust or toxicity score, and it cannot tell whether Google counts or ignores any link.
Frequently asked questions
How do I export my links from Search Console?
Open your property, open the Links report and use "Export external links": Latest links gives the most recently found links and More sample links gives a wider sample, up to 100,000 rows each. You can also export the Top linking sites, Top linked pages and Top linking text tables. Download a CSV and open it here.
Can I use a CSV from another backlink tool?
Yes. Paste it or open it, then check the column choices under the box: the linking page, your page, the anchor text and, if there is one, the follow or nofollow column. The tool guesses them from the column names and values, and you can change any of them.
Does a pattern mean my site is penalised?
No. The patterns are our checklist of things worth a look. A manual action for unnatural links shows in Search Console's Manual actions report. Google says that in most cases it can work out which links to trust by itself.
Should I disavow the sites it flags?
Usually not. Google says most sites do not need the disavow tool and that using it wrongly can harm how your site does in Search. It is for a considerable number of spammy, artificial or low-quality links that have caused a manual action, or likely will, after you have tried to get them removed. If that is your case, tick the sites and open them in the Disavow File Generator.
What is a good mix of anchor text?
Google publishes no target mix. Our measure treats your name and web address as the plainest anchors and looks at keyword anchors once they reach 20% of links, because Google's link spam policy lists keyword-rich links placed in guest posts, articles and press releases on other sites.
Related reading
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