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Backlink Checker: is your link still there, and can Google see it?

Check up to 20 pages that should link to you: is the link there, its text, rel values and noindex.

  • Free to use
  • Nothing to install
  • No sign-up

How to use the Backlink Checker

Read what the guide says

This is the Backlink Checker.

It checks that your links are still there, and that Google can see them.

Use it on guest posts, directory listings and partner pages that should link to you.

Enter your domain, then the pages that should link to you, one per line.

Here, we press Try an example: sample pages for a made-up clinic.

Press Check backlinks. We open each page and read its HTML.

It can take up to half a minute.

The top card shows how many pages link to you, and the result for each.

The score is our checklist's measure, not Google's.

Start with this box. It lists the follow-ups that matter most.

Here, one page has no link to you, and one did not open.

Below is every page, with the ones to follow up first.

Each link shows its text, where it points, and if it's marked nofollow or sponsored.

A sponsored or nofollow link is not a fault: it's the right way to mark a paid link.

Hidden from Google means the page has noindex, or robots.txt blocks Googlebot.

Open How to fix to see why it matters and the steps.

For a missing link, write to the site owner with the exact address to link to.

If you see the link but we didn't, use View page source: a script may add it.

Download the list as CSV, and check the pages again later.

You can also email yourself a PDF of the result.

A link to any page on it counts, www. and other subdomains included.

Helps us spot link text with your name, and pages that name you without a link.

Guest posts, directory listings, partner pages, or pages from the Links report in Search Console.

We open each page from our server, one at a time, so it can take up to half a minute. The example uses made-up sample pages.

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About the Backlink Checker

Enter your domain and paste up to 20 pages that should link to you, such as guest posts, directory listings and partner pages. We open each page and read its HTML for links to your site: the address linked, the anchor text, any nofollow, sponsored or ugc value, and where the link sits on the page. We also check whether the page has noindex, a nofollow for every link, a canonical naming another page or a robots.txt rule that blocks Googlebot, and whether the pages on your site that the links point to still open. Pages with no link, or that only mention your name, are listed for follow-up. There is no paid backlink data: we read only the pages you give us.

How it works

  1. Step 1

    Enter your domain, and your business name if you want mentions of it found.

  2. Step 2

    Paste the pages that should link to you, one per line: guest posts, directory listings, partner pages, or pages from the Links report in Search Console.

  3. Step 3

    Read the table and the "do these first" list, write to the sites whose link is missing or broken, and download the table as CSV.

What nofollow, sponsored and ugc mean

Google asks sites to mark paid or advertising links with rel="sponsored", links in comments and forum posts with rel="ugc", and to use nofollow when neither fits and they would rather not be associated with the linked page. Google treats all three as hints about which links to count. A sponsored or nofollow link is not a fault: it is the right way to mark a link that was paid for, and it still brings the people who click it.

Why a link can be there but unseen

A page with noindex stays out of Google's results, a robots meta tag with nofollow asks Google not to follow any link on the page, and Googlebot cannot read a page that robots.txt blocks. Google also says it can generally crawl only links written as an <a> element with an href, so a button or script that opens your site is not a crawlable link. We report each of these, along with the address your link points to.

What this tool cannot do

It does not discover new backlinks: it checks only the pages you paste, up to 20 at a time, within a time limit. We do not run JavaScript, so links a script adds after the page loads are missed, and some sites block automated visits. There is no authority score, and our measures (more than 100 links to other sites, the same link text on 3 or more pages) are ours, not Google's.

Frequently asked questions

Where do I get the list of pages that link to me?

Start with the pages you know about: guest posts, directory and marketplace listings, partners, suppliers and press. In Search Console, the Links report shows your top linking sites and top linked pages. Google says that report is a sample, not a complete list, and may include links that have since been removed, which is why checking the pages themselves helps.

Is a nofollow or sponsored link bad?

No. Google asks for rel="sponsored" on paid placements and also accepts nofollow, and its link spam policy says paid links are not a violation when they are marked this way. Google treats these values as hints, and the link still brings people who click it. What goes against Google's rules is buying links that are not marked.

Why does it say my link is missing when I can see it?

We read the HTML the server sends and do not run JavaScript. If a script adds the link after the page loads, or the site shows automated visits something different, we will not see it. Right-click the page and choose View page source: if your address is not there, a script adds the link.

What should I do when a page has removed my link?

Write to the site owner politely: name the page, the text that used to link to you and the exact address to link to. Do not offer money for the link unless it will be marked rel="sponsored", as Google's link spam policy asks. If a page only mentions your business, asking for the mention to be linked is a simple request.

Does it check links from my own site?

No. Pages on your own domain are skipped, because their links are internal links, not backlinks. To find broken links inside your site, use the Website SEO Audit; to check the links leaving one of your pages, use the Broken Outbound Link Finder.

Related reading

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