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Marketing plans and budgets for small businesses: where to spend, what to measure and how to compare channels before you commit money.
Work out what a customer is worth in gross profit, what it costs to win one, the LTV:CAC ratio and the payback period, with worked examples for a clinic and a s...
Set a marketing budget from your sales goal and what a customer is worth, split it into fixed, proven and test money across channels, and review it every month.
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