Quality Score Checker

Drop your keywords export here, or choose a file CSV, TSV or Excel CSV from the Keywords page in Google Ads, with the Quality Score columns added.

Runs in your browser. Nothing is uploaded.

Or paste the table

Keywords table, including the header row

Getting the export

1 In Google Ads, open Keywords from the Campaigns menu and pick a date range, such as the last 30 days.
2 Select the columns icon, open the Quality score section and add Quality Score, Exp. CTR, Ad relevance and Landing page exp. The (hist.) versions work too.
3 Keep Cost, Clicks and Conversions in the table, then download it as CSV and drop it here.

Quality Score is Google's 1 to 10 diagnostic for Search keywords. It is not used in the auction itself, so treat it as a pointer to what to fix in your ads and pages, not a target.

Your Quality Score breakdown appears here

Drop a keywords export, paste the table, or try the example: a dental clinic in Pune with 24 keywords.

Free Quality Score Checker. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →