Performance Max Channel Analyzer

Channel performance report

Drop the channel distribution table here, or choose a file CSV, TSV or Excel CSV. A file split by day, week or month also shows the change over time.

Or paste the table, including the header row

Runs in your browser. Your report is not uploaded.

Your goal (optional)

Target ROAS

For sales with values. 400% means ₹4 of value for each ₹1 of cost.

Target CPA (₹)

Cost per conversion, for leads. Fill in one target: the one your campaign bids to.

Campaign

Pick one when your file has a Campaign column with more than one campaign.

Getting the report

1 In Google Ads, open Campaigns, pick your Performance Max campaign and go to Insights and reports › Channel performance.
2 Pick a date range, such as the last 30 days or last month. Switch on the Cost toggle and add the Conversions and Conv. value columns.
3 Select Download on the channel distribution table and drop the file here.

Column names can differ between downloads; the tool accepts the common ones.

Your channel breakdown appears here

Upload or paste the channel distribution table from the channel performance report, or try the example: an online saree shop.

Free Performance Max Channel Analyzer. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →