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What the image or video shows, and who sees it

Meta makes the final decision

This is an automated pre-check against Meta's published Advertising Standards and ASCI's rules. Meta reviews every ad, including its images, targeting and landing page. Text that passes here can still be rejected, and flagged text may be approved.

Hinglish and Hindi phrases we look for

Our own list of common risky claims, matched in English, Hinglish (Hindi in Latin letters) and Hindi. Some examples:

  • Weight loss by a date: "lose 10 kg in 7 days", "7 din mein 5 kilo kam", "7 दिन में 5 किलो वजन कम".
  • Cures: "100% cure", "jad se khatam", "जड़ से खत्म", "रामबाण".
  • Money promises: "guaranteed returns", "paisa double", "पक्का मुनाफा", "ghar baithe kamao".
  • Personal questions: "Are you overweight?", "kya aap mote hain", "क्या आप मोटे हैं".
  • Guarantees and "best": "selection pakka", "sabse best", "सबसे सस्ता".

Word lists miss some phrasing and catch some harmless text, so read each finding.

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