UTM and ValueTrack URL Builder

Runs in your browser. Your URLs are not uploaded.

Final URL (your landing page)

The page address you enter in the ad, without tracking tags.

UTM parameters

Presets:

Source utm_source

Where the click came from. Use "google" for Google Ads.

Medium utm_medium

The type of traffic. "cpc" is the usual value for paid search.

Campaign utm_campaign

A readable campaign name in lower case. There is no ValueTrack parameter for the campaign name.

Campaign ID utm_id

Optional. GA4 reads utm_id as the campaign ID.

Term utm_term

Usually the keyword: {keyword} inserts it on each click.

Content utm_content

Usually the ad: {creative} inserts the ad ID.

Other parameters (optional)

ValueTrack parameters

Click a value box above, then a parameter to insert it there. With no box selected, it is added as a new parameter. Google fills these in on each click.

From Google's ValueTrack parameter list. Some only work on certain networks or campaign types.

Where you will add the suffix

Auto-tagging is on in Google Ads (recommended)

Check an existing URL

Paste a landing page address, a click URL or a tracking template to see its parameters and any problems.

Free UTM and ValueTrack URL Builder. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →