Account Anomaly Checker

Drop your daily report here, or choose a file A CSV or TSV from Google Ads with a Day column and Impr., Clicks, Cost and Conversions. Campaign and Conv. value are optional.

Runs in your browser. Your report is not uploaded.

Getting the report

In Google Ads, select Campaigns, then Insights and reports › Report editor, and choose Custom › Table.
Drag Day (under Time) into Rows, and Campaign too if you want to check one campaign at a time. Add Impr., Clicks, Cost and Conversions as columns, and Conv. value if you track sales.
Pick at least the last 8 weeks, such as the last 90 days, download it as CSV and drop it here.

Or paste the table

Report table, including the header row

Settings

Compare each day with

Same weekday Days just before

Earlier weeks to compare

A Tuesday is compared with earlier Tuesdays, as Google's Account Anomaly Detector script does (26 weeks by default there). Fewer weeks follow recent changes sooner.

Sensitivity

Low Medium High

Our measure. Low flags moves of 50% or more, medium 30%, high 20%, and only when the move is also large for how much the comparison days vary.

Your anomaly check appears here

Upload or paste a daily report, or try the example: 90 days of a made-up dental clinic in Pune with a tracking break and a budget cut.

Free Account Anomaly Checker. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →