Device and Network Analyzer

Campaigns report by device or network

Drop one or two reports here, or choose files CSV, TSV or Excel CSV. One report with both segments, or a device report and a network report.

Or paste the table, including the header row

To add a second report, paste it under the first with its own header row.

Runs in your browser. Your report is not uploaded.

Your goal and bidding

Target CPA (₹)

Cost per conversion you aim for, for leads.

Target ROAS

For sales with values. Fill in one target; without one, the report average is used.

Minimum clicks to judge

Our measure: 20 by default.

Bid strategy

Read from the Bid strategy type column when the report has one. Device bid adjustments work differently with each strategy.

Campaign

Pick one when your file has a Campaign column with more than one campaign.

Getting the report

1 In Google Ads, open Campaigns and pick a date range, such as the last 30 or 90 days. Add the Cost, Conversions and, for sales, Conv. value columns.
2 Click Segment, choose Device and download the table. Do the same with Network (with search partners), or build one table with both in the Report editor.
3 Drop the file or files here, or paste them one under the other.

Menu and column names can differ between accounts and downloads; the tool accepts the common ones.

Your devices and networks appear here

Upload or paste a campaigns report segmented by Device or Network (with search partners), or try the example: an office supplies seller.

Free Device and Network Analyzer. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →