AI Max Search Terms Analyzer

Drop your AI Max reports here, or choose files One or both: the search terms report with the Match type column, and the "Search terms and ad combinations" view. CSV, TSV or Excel CSV.

Search terms report, with Match type

"Search terms and ad combinations" view

Paste with the header row. One report is enough; the tool reads the columns it finds and never adds the two together.

Runs in your browser. Your reports are not uploaded.

Settings (optional)

Your brand names

Separated by commas. Splits brand from non-brand searches and keeps brand searches out of the negatives.

Target CPA (₹)

Target ROAS (%)

Count a search with no conversions as waste from (₹)

Or from 10 clicks, whichever comes first (our threshold).

Your keywords

One per line. Tells new searches from ones your keywords already cover, and no negative idea will block one.

Getting the reports

1 In Google Ads, open Campaigns › Insights and reports › Search terms and pick a date range with enough data, such as the last 30 days.
2 Keep the Match type column, add the Source column, then download the table as CSV.
3 Open the Search terms drop-down above the table, choose "Search terms and ad combinations" (formerly "Search terms and landing pages from AI Max") and download that view too.

Your AI Max analysis appears here

Upload or paste one or both AI Max reports, or try the example: an interiors company in Bengaluru.

Free AI Max Search Terms Analyzer. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →