Placement Exclusion Builder

Drop your placement report here, or choose a file The "Where ads showed" report, or the Performance Max placement report. CSV, TSV or Excel CSV.

Or paste the report

Paste with the header row. Keep the Placement URL, Cost, Clicks and Conversions columns if your report has them.

Runs in your browser. Your report is not uploaded.

Thresholds (our measure, optional)

Target CPA (₹)

Exclude from (₹)

A placement that spends this much with no conversions is marked to exclude.

Flag a CTR from (%)

A very high CTR with no conversions can mean accidental clicks. Needs 10 clicks or more.

Also flag (our checklist)

Games and game apps Ludo, puzzles, rummy, solitaire and the like.

Kids' channels, videos and apps Nursery rhymes, cartoons, toddler content.

Utility apps Cleaners, VPNs, battery, torch and wallpaper apps.

Always keep (optional)

Your own site, app or channel and partners you never want excluded. One per line.

Getting the report

1 In Google Ads, open Campaigns › Insights and reports › When and where ads showed, and choose the "Where ads showed" tab.
2 Pick a date range such as the last 30 or 90 days, keep the cost, clicks and conversions columns, and download the table as CSV.
3 For Performance Max, open Report editor and the "Performance Max campaigns placement" report instead. It shows impressions only.

Your exclusion list appears here

Upload or paste your placement report, or try the example: a gym in Pune.

Free Placement Exclusion Builder. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →