1. Campaign and business

Campaign type

Lead forms work in Search and Performance Max campaigns with the Leads goal.

Some businesses cannot use lead forms at all.

0/25

2. Form text and call to action

0/30

The first line of the form. Google allows 30 characters.

0/200

Google allows 200 characters.

0/30

3. Questions

Contact details to ask for (at least one)

People must give an email or a phone number.

Lead form type

Write the question, a bar |, then the answers with commas. Put a star * after each answer that marks a good lead. Add (optional) to a question people may skip. No bar: an open answer.

In Google Ads you pick the closest question from Google's list for your industry, or suggest your own for review.

4. Image, privacy policy and thank-you message

No image picked. Google asks for 1.91:1; 1,200 × 628 recommended. Read on this device only.

Required. It shows at the end of the form.

0/30
0/200

Counters show Google's limit for the headline and description; the others are our suggested maximums.

5. Getting the leads

How leads reach you (tick all)

Runs in your browser. Nothing is uploaded, and we never sign in to Google Ads.

Your lead form plan appears here

Fill in the form text and questions, or try the example: a coaching centre in Indore.

Free Lead Form Asset Builder. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →