Location Performance Analyzer

Locations report

Drop the Locations report here, or choose a file CSV, TSV or Excel CSV, from the Targeted locations or Matched locations view.

Or paste the table, including the header row

Places you target (optional)

One city, area or state per line, as set in the campaign. Used to spot spend from places outside them.

Runs in your browser. Your report is not uploaded.

Your goal and bidding

Target CPA (₹)

Cost per conversion you aim for, for leads.

Target ROAS

For sales with values. Fill in one target; without one, places are compared with the report average.

Minimum clicks to judge a place

Our measure: 20 by default.

Bid strategy

Read from the Bid strategy type column when the report has one. Smart Bidding is Target CPA, Target ROAS, Maximize conversions or Maximize conversion value.

Campaign

Pick one when your file has a Campaign column with more than one campaign.

Getting the report

1 In Google Ads, open Campaigns, then Insights and reports › When and where ads showed › Locations.
2 Choose the Matched locations tab to see where ads showed, or Targeted locations for the places you chose. Pick a date range such as the last 30 or 90 days, and add Cost and Conversions (and Conv. value for sales).
3 Select Download, choose CSV, and drop the file here.

Menu and column names can differ between accounts and downloads; the tool accepts the common ones.

Your places appear here

Upload or paste the Locations report from Google Ads, or try the example: a painting company in four cities.

Free Location Performance Analyzer. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →