Google Ads Report Builder

Runs in your browser. Your reports and logo are not uploaded.

About the report

Report title

Business name

This period

Leave it blank to use the date range in the export.

Previous period

Prepared by

Remembered in this browser only, so you do not retype it each month.

Logo (optional)

Targets and tax

Target cost per conversion (₹)

Or target ROAS (%)

400% means ₹4 of conversion value for every ₹1 spent.

My spend figures already include GST

Leave this off for Google Ads exports. The Cost column is campaign spend; taxes such as GST are added on the billing pages and your invoice. Tick it only if you typed totals from an invoice.

Getting the Campaigns report

In Google Ads, open Campaigns and set the date range to the month you report on.
Click the download icon above the table and choose CSV.
Change the date range to the month before and download it again for the comparison.

Your numbers

Campaigns export Type the totals

This period

Upload this period's exportCSV, TSV or Excel CSV from Google Ads

Or paste the table: this period's campaigns report

Previous period (optional)

Upload the previous period's exportCSV, TSV or Excel CSV from Google Ads

Or paste the table: previous period's campaigns report (optional)

This period

Spend (cost)

Impressions

Clicks

Conversions

Conversion value

Previous period (optional)

Spend (cost)

Impressions

Clicks

Conversions

Conversion value

Your notes

What we did this period

Next steps

Each line becomes a bullet point in the report.

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