Bid Strategy Selector

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1. Campaign type

Search Text ads on Google search Performance Max All Google channels in one Shopping Product ads from Merchant Center Demand Gen YouTube, Discover and Gmail Display Image ads on sites and apps Video YouTube views or reach

2. Main goal of this campaign

Leads or calls Enquiries, calls, forms, bookings Online sales Orders on your website Website visits People on your site Being seen Top of Google, your brand, reach

3. Does conversion tracking work?

Yes, tested Not sure No

"Tested" means a test enquiry or order showed up as a conversion in Google Ads.

4. Conversions, last 30 days

From the Conversions column for this campaign. New campaign: the account's total, or 0.

5. Average daily budget

₹

The daily amount set in Google Ads, before GST.

6. Do your conversions have values?

Different values Each sale, or each kind of lead, has its own value One value Every conversion counts the same amount No values Conversions are counted without a value

Not sure what a lead is worth? Our Lead Value Calculator works it out.

7. Your target and recent results (optional)

Target cost per conversion

₹

Cost / conv., last 30 days

₹

Leave blank if you have none. Recent results come from the Cost / conv. and Conv. value / cost columns; enter ROAS as a percentage, so 3.5 in Google Ads is 350%.

8. New or existing campaign?

New campaign Already running

9. How much control do you want over bids?

Let Google set bids I only set the budget Some control I set a target or a limit Full control I set bids myself

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