1. Your calls and sales

All calls from your ads and website, real or not.

%

Not wrong numbers, sales calls or existing customers.

%

Your close rate from enquiry to paying customer.

₹

What one new customer pays, on average.

%

Gross margin on that sale, for the profit value.

%

Share of calls nobody answers.

How long until you can tell a real enquiry from a wrong number. It sets the call length to count.

2. When you answer calls

Days you are open

Times in your Google Ads account's time zone. The gap before closing is our suggestion, so the last callers still reach someone.

3. How people call you, and what you count

Where people find your number (tick all)
What you count as conversions today (tick all, or none)

We write it in E.164 format, as Google asks, with a link for your website.

4. Your settings

Yes, No or Not sure. Leave a question blank to skip it.

Call reporting is on in Google Ads

Admin › Account settings › Call reporting.

Your call assets show only during business hours

Assets › edit the call asset › Advanced options › Asset schedule.

Your number is on your website as text, or your domain is verified in Search Console

Not only in an image. Google checks it to verify the number.

The Google tag is on every page of your website

Needed to count calls from your website and taps on your number.

Your Google Business Profile is linked to Google Ads

Tools › Data manager lists linked products.

Your search ads have at least 2 images

Image assets on the campaign or ad group.

Your call tracking system saves the GCLID of the ad click

Ask your provider. It lets you import qualified calls.

You call back missed calls the same day

From your phone's call log or your call system.

Runs in your browser. Nothing is uploaded, and we never sign in to Google Ads.

Your call tracking plan appears here

Fill in your calls and hours, or try the example: a dental clinic in Pune.

Free Call Conversion Planner. Runs in your browser, no sign-up. Open the full tool on DigitalSnot →